QVOUT (UX Writing)
Cherish your child’s words
Your child's words are adorable — Qvout helps you hold onto them. Collect your loved ones' memorable sayings in the form of beautiful images and share them with family and friends.
Qvout is an iOS app that helps parents turn their children’s adorable quotes to memorable images. I worked with Denys, the app’s creator, to write, edit and finalize the app store description, introductory text, and micro copy.
Role: UX Writer
Qvout’s Voice
Since the app is aimed at (often young) parents, Qvout’s copy is written in an approachable, friendly tone.
Do:
- Be relatable, upbeat and encouraging
- Use second-person (“you”), like speaking to a friend
- Simplify without losing meaning
Don’t:
- Don’t sound patronizing or condescending
- Don’t be wordy
Note: There is a distinction between Qvout as the app name and “qvout” the term we coined as our spin on a “quote.”
Marketing Copy
For the Qvout website, Denys needed text to accompany screenshots and quickly introduce Qvout’s core features.
I wrote and edited copy to ensure was the text was consistent in tone and tense, as well as readable in time for the screenshots to cycle through a slideshow.
Examples of revisions:
Original: (New qvout screenshot.) Write it down in seconds. Fine tune later.
Revised Slide: (New qvout screenshot.) Create quick drafts. Fill in the details later.
Original: (Multi-speaker screenshot.) Supports dialogues between multiple people.
Revised: (Multi-speaker qvout.) Dialogue-friendly. Present qvouts as part of conversations.
Original: Qvout is not only for parents. Create qvouts of people you admire.
Revised: Not limited to your darlings. Create qvouts of people you admire!
Screenshots from Qvout.com
Microcopy
For the Qvout prototype, Denys had originally prepared microcopy for screens.
My role was to go in and polish the microcopy, screen by screen.
Some examples of revised screens and the reasons I suggested the changes:
Landing Page
Original: “Save your kid’s talks”
Revised: “Cherish your child’s words.”
The alliterative words not only sound more pleasing linked together, but I believe “cherish” and “child” convey warmer sentiments, more suitable for this app.
New Qvout screen
Original: “Start a new qvout by choosing a speaker”
Revised: “Start a qvout—choose a speaker.”
The new wording sounds snappier and friendlier.
Some more detailed instructions also appear for the first time a user logged on.
Adding a qvout
Original: “It looks empty here”
Revised: “Let’s get started!”
The new wording sounds more positive and encouraging, and makes it more evident as a call to action.
App Description
To tie it all up, Qvout needed an app store description, an important first impression for many users.
To keep the wording consistent, I used some of the wording from the introduction screens, and added specific scenarios to appeal to users.
Your child's words are adorable — Qvout helps you hold onto them.
Collect your loved ones' memorable sayings in the form of beautiful images and share them with family and friends.
Remember the first time your son said, "Mama"? Remember the hilarious way your daughter described her first day at school? Qvout is an app that helps you do just that — remember your child's cute, quirky utterances in all their glory. Qvout helps you save the context, the date, your child's age, and other details of that exact precious moment. Turn these "qvouts" — our spin on "quotes"—into images ready for social media or a personal digital scrapbook.
Screenshot from Apple app store
Contact: koryktran (at) gmail.com